© 2020 by Chris De Smedt

Total Transition
Personal Training

Skills
Brand Design
Print Design

Details
Brand design for a personal trainer. After a consultation with the client, I wanted to focus on ‘everyone has their own journey to take’, leading me to a lettermark that resembled the underside of a bridge. The client didn’t want the brand to appear hyper masculine, so the colour choices reflected that. A stationary pack was then designed for the brand. 

Software used

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Total Transition Stationary