Total Transition Personal Training
One project I undertook was the branding of a personal training company. This involved designing a logo, business card, and stationary se.
Throughout the consultation process, the client mentioned that each client goes on their own journey, and how he wanted to really focus in on the right exercise programme for each person.
I incorporated that ethos into the branding by making the letterform logo resemble the underside structure of a bridge.
I also gave the branding more universal appeal by using neutral colours and a relaxed typeface, which contrasts against the bold, masculine branding of his competitors.