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Cruise Show Voucher
The trade sales team at the company I currently work at advertise at exhibitions all over the country, and part of the collateral required for these are discount vouchers.
For this voucher, I opted to lead with an image of Amsterdam (one of the more popular destinations of the company), and put a blue gradient on the bottom to help the small text stand out.
For the reverse, I put a a navy blue tint panel over an image without too much detail, to help the terms and conditions stand out.