© 2020 by Chris De Smedt

Storeroom Youth Theatre

One company I have worked for, was Store Room Youth Theatre, a local drama company. I helped them build a brand identity around a geometric background, contained withing a heavy black box, symbolising their brand ethos of being able to fill any space with creativity.

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I opted to use an assortment of fonts for their mission statement, but kept a sans-serif font for the body copy of leaflets and other print media, to keep a relaxed, informal vibe, that would appeal to a younger demographic, without coming across as patronising.

Store Room Final Outcome