© 2020 by Chris De Smedt

Cocoloco - Personal Project

I like to challenge myself to do mock briefs i find online. One of my favourites was this one for a start-up chocolate bar company, who wanted to target young professionals with an impactful design that would stand out on the shelves.

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After doing some brand research i decided to create a series of patterns for the different chocolate flavours, all based on traditional African textile prints. I merged these prints with a modern style and colour palette to create the base patterns. 

I then opted to add a gold leaf effect to the wrapper to give it a sense of luxe. this would be foiled on if this was a real project.

Outcome 3