© 2020 by Chris De Smedt

Columbus Ship Launch

The pinnacle of my career at Cruise and Maritime was designing the branding for the latest ship launch.

The commercial director initially said that he wanted to see something that was akin to an apple product launch, refined and simple. 

However after having worked at the company for almost three years, I decided to also pitch a concept that was more traditional, and more in line with what we had produced in the past.

My concept for th launch was chosen, and as a team we produced a variety of outcomes from ship manifestos, and programmes, to menus and place cards, to presentation material and social media props.

It was a huge undertaking, and to see my brand concept being used across everything on the night was a great feeling. 

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